Personal Brands That Convert™ is a year-long, results-driven, high accountability group coaching program designed for women committed to gaining clarity on how to leverage their personal brand to convert their audience into clients and implement a 4-5 figure launch.
YOU DIDN'T START YOUR BUSINESS TO BLEND IN.
You've been inspired by all the success stories about online business coaches who have built recognizable personal brands positioning them to attract their dream clients, increase the number of qualified leads they get, and sell their products, programs, and services in their sleep but...
...you can't figure out how to do it for yourself.
You've taken webinars, you've watched live videos, you've scrolled social media, and you've even joined Facebook groups. No matter where you go online, you just can't seem to get the direction you need to make this work for you the same way it's working for others.
You started your business because you want the same things that inspired you to do this in the first place.
You want the freedom to work where ever you want.
You want the flexibility to work when ever you want.
You want to make a significant impact on the lives of your clients.
AND you want to make money while you're doing it.
I CAN HELP YOU LAUNCH A PERSONAL BRAND THAT CONVERTS.
My services exist so I can help women like you repackage your expertise, zero in on your audience and convert your followers into clients by leveraging the power of your personal brand. From social media, to content strategy to video to launching your offer, I teach you the ins and outs of EVERY aspect of your personal brand so you can stop feeling like you're getting lost in the noise, and start standing out so you can sell more.
Learn how to brand yourself beyond a single touchpoint to convert your audience into sales...
- Ayana, Clarity Coach
THE PBTC APPROACH
If you've come across my online content you may have picked up on a consistent theme:
🗣 I WANT TO SEE YOU WIN!
But you can't win if you feel overwhelmed by the massive amount of misinformation out there, leaving you so confused that you'd just rather not do anything than to try ANOTHER thing that doesn't work.
When I think about building a personal brand that converts, 2 specific online business strategies come to mind: CONTENT STRATEGY and LAUNCH STRATEGY.
These are the strategies that my coaching process is centered around. These are the foundations of your personal brand and the anchors that cement the structure for you to create a profitable and sustainable personal brand in in your niche.
Are you creating clarity or are you creating confusion?
Many entrepreneurs use the words personal branding and "kinda" know what it is, but few know how to TRULY leverage their personal brand to grow their business.
Too often personal branding is minimized to how popular you are on social media or your reputation in a given industry, but it is much more than that.
I have built my entire business leveraging my personal brand as my primary marketing and lead generation tool. My personal brand is the single most valuable asset in my entrepreneurial portfolio.
My philosophy around personal branding is rooted in Selfless Self-Promotion™ where the core of it is: my personal brand is NOT about me.
Throughout my career my personal brand has helped me land corporate positions with no "formal" training, get promoted to various positions, secure 4 and 5 figure clients, grow my social media following, become an expert in my industry, and more.
And guess what? I want to teach you how to harness the power of your personal brand so that you can obtain your own levels of success!
REQUIREMENTS & QUALIFICATIONS
Personal Brands That Convert™ is specifically designed for women looking to launch a personal brand that ties to their business. As I only have bandwidth to work with a limited number of clients each year, every member of the Personal Brands That Convert™ family goes through a meticulous screening and selection process. This process allows both you and I the opportunity to ensure we're the best fit for each other. Throughout the screening and selection process, all candidates will be evaluated on their level of dedication, discipline, follow-through and commitment.
My programs and services are for action-takers and doers only. Real work is required in order to create real impact, real authority and real transformation in your personal brand.
If an invitation to become a client is extended to you, you can expect in-depth teaching, training and curriculum showing you exactly what to do, group coaching sessions giving you access to knowledge from industry experts, and specified action plans.
WHO PBTC IS FOR
✓ Women who want to attract their ideal audience, increase the number of qualified leads into their business and sell more of their offer
✓ Women committed to launching a recognizable, sustainable, and profitable personal brand
✓ Women who truly care about their clients and the experience their clients get
✓ Women who want to understand how to align their personal brand strategy to their bottom line
✓ Women who are ready to take action and do what it takes to launch the brand they know they deserve
✓ Women who feel like they have all the pieces but aren't sure how to make them work together
✓ Women who have tried IT. ALL. but still haven't gained momentum
✓ Women who want real results and real accountability
✓ Women who don't know where to start but are ready to take their brand to the next level
WHO PBTC IS NOT FOR
X People who have zero interest in launching an online offer
X People who believe they're personal branding experts
X People who don't have time to put in the work it takes
X People looking for a shortcut or a get rich quick scheme
X People who are closed minded and not open to implementing new strategies, trying new concepts or accepting new ideas
X People who believe "it doesn't take all that..." to establish, grow and maintain a sustainable and profitable personal brand
X People who don"t want to get uncomfortable, shift their beliefs and evolve
X People who're comfortable where they are and see no opportunity for growth
X People who make excuses as to why they can't take action
X People who want overnight results and believe they can get sustainable results in just a few weeks
X People who aren't interested in using social media and the Internet to launch their personal brand
HERE'S WHAT YOU GET WITH PERSONAL BRANDS THAT CONVERT™
✓12 Months Access To Coaching:The Process, The Accountability + The Curriculum Personal Brands That Convert™ is designed to provide you the space to build and launch your personal brand (or refine your existing personal brand strategy). The 12-month timeframe is deliberate and intentional. This amount of time gives me the opportunity to teach you how to enhance your personal brand, execute your strategy, and leverage data so you can effectively convert your audience from being passive consumers of your content into clients.
✓ 3 Strategy Calls Per MonthMy process is intentionally designed to support you in the areas of your personal brand where you need help the most. I will provide expert advice, guidance and direction on your individual personal branding needs. Our time together will ensure you're getting the accountability and strategic consultation you need to enhance your marketing efforts so that you achieve optimum personal brand results.
✓ 10+ Hours Of Instructional Video Training & Tutorials To maximize your coaching time,our strategy calls will be very focused. There just simply isn't enough time for in-depth "how-to" discussion. You want to know how to post content on social media on auto-pilot? Learn why you should create lead magnets? Understand how to use Instagram's latest feature? You will have 24/7 access to on-demand video training to fill in any gaps that might exist in activating and launching your personal brand.
✓ Operations & Systems ReviewAs you begin to take steps toward activating your personal brand we will review and audit your social media profiles, associated websites, videos, sales pages, social media posts and other aspects of your business that impact your personal brand.
✓ Templates, Guides, Spreadsheets & Workbooks Building a personal brand is a very technical process that has a lot of moving parts. To help take the guess-work out of what you need to do, how and when, you will be given the exact layout for what you need.
Plus personalized accountability, specified action plans, peer masterminding, and an in-depth personality assessment!
THERE ARE 5 GOALS OF MY GROUP COACHING PROGRAM
➊ Help you achieve clarity in who you are, your offer, your audience, your personal brand and the results you provide
➋ Help you leverage social media and content strategies to solidify your personal brand foundation and attract your audience
➌ Help you repackage your existing expertise into a sustainable online offer to add a new revenue stream to your business
➍ Help you implement a repeatable and comprehensive launch strategy as you begin activating your personal brand
➎ Help you analyze data to refine your offer and enroll clients in your online program
Get from Point A to Point B with a step-by-step process...
WHAT IF YOU COULD SAY NO MORE & THINGS STARTED FALLING IN TO PLACE?
X NO MORE spinning your wheels trying to figure out how to take what you know and make money from it
X NO MORE feelings of exhaustion and overwhelm about what you need to do to start attracting your audience
X NO MORE second-guessing your strengths and allowing "imposter syndrome" keep you from walking out your purpose
X NO MORE blending in with the masses and finally showing up as your true and authentic self
X NO MORE confusion about who you are, what you bring to the table and who you are meant to serve
X NO MORE stress about what to say to your audience to get them to listen
X NO MORE high pressure sales tactics to get your audience to buy what you're selling
Instead gain MORE confidence, MORE clarity and MORE fulfillment by following a proven process tested by entrepreneurs just like you.
AFTER WORKING WITH ME YOU WILL:
✓ Create online content tailored for your audience on multiple platforms
✓ Leverage content marketing to successfully execute a 4-5 figure launch
✓ Implement automated sales funnels so your personal brand will convert, even when you're not actively working
✓ Attract qualified leads who are more invested in buying your offer
✓ Gain clarity on how to activate your personal brand and how to monetize it
✓Know your strengths (and weaknesses) and how to leverage them to differentiate yourself from everyone else in your niche
✓ Convert your audience into leads and sales
✓ Know how to position yourself to be found by your audience and become the expert they seek
✓ Take the guess work out of content planning, because I will teach you how to develop a personalized content strategy
✓ Understand what to offer your audience and provide it in a way that is convenient for them and equips you to generate sales
✓ Gain comprehension on how to make data-driven decisions to maintain and grow your personal brand
✓ Know the exact processes to finally get active on social media on a consistent and frequent basis
✓ Tap into the power of content marketing to grow your audience, your business, and your brand
✓ Stop stressing over what kind of content to post, because I'll show you what types of content will resonate most with your audience whether it's their first interaction with you or they've been following you for years
✓ Make deep, meaningful connections with your audience, allowing them to know, like, and trust you are a dependable, reliable, and consistent expert
"BE AN ONLINE COACH" THEY SAID...
It’s all so easy in theory. But in practice 😩😩😩
The truth is, if online coaching was easy everyone would be DOING IT (instead of “trying” to do it)
Am I right?
The biggest mistake I see women making is the lack of REAL investment in their personal brand.
Many of them have a lot of the foundational pieces in place:
A social media presence, a website, a logo...
But there is no evidence of them going deeper.
There is no evidence of them connecting all the pieces they might already have to launch a personal brand that not only makes them feel good about themselves, but also supports the growth of their business.
Growing comfortable and confident with putting yourself out there is just the beginning of building a strong personal brand online. A strong personal brand is built through deliberate, intentional and strategic actions you take every day, not by updating your social media bio for the 10,000th time!
At its core, your personal brand is the relationship you have with your target audience. And successful, healthy relationships take work, they take action and they take DEPTH.
The relationship you build with your audience is what compels them to invest in your products, programs and services–whether you're selling a $7 product or a $70,000 program–NOT flooding your timeline with your offer, high pressure sales tactics, pseudo scarcity and countdown timers that reset themselves after 30 days 🥴
Think about it...what does every successful online coach have in common?
The all have strong personal brands.
Personal brands that attract their audience.
Personal brands that generate leads for their business.
Personal brands that create an optimal environment for them to sell their stuff...
Personal brands that CONVERT.
The good news is you can build a personal brand that converts, too.
You don’t have to stay stuck.
You don't have to keep trying to force the pieces you have together.
You don't have to stay in a place of frustration from watching others you know aren't offering HALF as much as you are grow an audience and rack in sales...
You don't have to figure this out alone.
If you’re ready to go deeper with your personal brand and learn from an expert who has been where you are, knows how you feel and one who has helped dozens of entrepreneurs just like you, apply for Personal Brands That Convert™.
If selected, we'll work together to execute my proven frameworks and methodologies to help you leverage content strategy to successfully convert your audience into clients andimplement a 4-5 figure launch to get you unstuck.
Who is the BEST fit for Personal Brands That Convert™? There are 3 types of women who benefit the most from Personal Brands That Convert™.
1. Traditional Professionals: You’ve acquired all the credentials—degrees, certifications, and you’ve even received a few awards. You’re an established professional and know the ins and outs of your area of expertise. You’ve been recognized by your employer for your excellence on the job and progression up the “corporate ladder” is clear. Maybe you love your 9-5 but you’d like to maximize your skills and increase your impact through coaching or consulting on the side. Or, perhaps you’ve been thinking about taking your expertise and pursuing entrepreneurship full-time…
2. Coaches, Consultants, Leaders & Experts: You’re no stranger to online personal branding. You have an Instagram; you post on Facebook, and you engage with your connections on LinkedIn. You’re known in your community (online and offline) for what you do, and you’ve managed to secure a few clients along the way but you want more...more impact, more visibility, more results, and more clients.
3. Done For You Service Providers: Your clients depend on you to deliver world-class service. The experience you provide is second to none and cannot be duplicated. Whether you’re a photographer, insurance agent, Realtor, hair stylist (or any other type of service provider) you’ve built your business from the ground up and it is thriving! Others in your industry often seek your advice on how they can do what you do. You have a recipe that you don’t mind sharing, but you feel like Kelis, “I can teach you, but I have to charge…” Adding an additional revenue stream to your business that helps others, is attractive to you but you aren’t sure where to start.
If you fit one of the profiles above, then Personal Brands That Convert™ is perfect for you!
What happens if I fall behind? My process is designed to give you plenty of time, space, and opportunity to complete every phase of the program. I am your accountability partner. If you show up and do the work, I will ensure you stay on track to hit every goal you set forth for yourself.
Does this require me to buy ads? No. If ads are an existing part of your marketing strategy that’s fine. HOWEVER, my system will show you how to build your network and attract targeted leads WITHOUT relying on ads.
How much time will it take for me to complete the curriculum and see results? Each week you’ll spend between 3-5 hours learning and implementing the program. As for how quickly you get results, that’s entirely up to you. I’ve had clients get results during the first month of implementing my strategies!
I can’t guarantee how long it will take you because it’s up to you to complete the program and implement what you learn.
Can’t I just figure this out on my own? Not if you want results quickly. Consider Personal Brands That Convert™ your Fast Track Pass. Each day you postpone applying for PBTC is another missed opportunity.
How many opportunities have you missed out on so far?
Coaching with me will work for you as it’s already worked for others just like you.
What if this doesn't work for me? I get it. Making an investment like this can seem like a risk. Working with me isn't what many would consider "cheap." But, just like anything else in life, you get out what you put in. If you show up and do the work as outlined by my proven processes, frameworks, and methodologies, it WILL work for you.
By then end of our time together, you WILL leverage content and launch strategy to successfully convert your audience into clients andimplement a 4-5 figure launch. If this does not happen by the end of your term, and you've done the work as outlined by my proven systems, methodologies, and frameworks, I will continue to work with you until it does at no additional cost to you.
Got more questions? Send me a DM on Instagram @inikscott
WHAT'RE THE NEXT STEPS?
STEP 1: Click here to submit your application for Personal Brands That Convert™.
STEP 2: If your application is accepted, you will be notified via email and/or text message to schedule a 45-minute suitability call with me.
STEP 3: If during our 45-minute conversation we both mutually agree Personal Brands That Convert™ is the best next move for you and your business, you will get started with the next Kick-off!
Learn to be in multiple places at the same time while sharing your message and connecting with your audience...